Proudly South African!
Proudly SA Week, which will run from 17 to 22 September 2007, is a time for all South Africans to take stock of our accomplishments as a nation, and to stand up for our country. It is also an opportunity for everyone of us to support quality Proudly South African products and services.
The Tourism Industry is one such product, promoting economic growth and helping to create thousands of jobs. Somehow, we tend to focus our marketing on international tourists rather than on the person around the corner, however, South Africans want to explore their country!
Africa Adventure, is a quality South African product that has always believed it is extremely important to concentrate your marketing efforts on the country in which you live. As a result, we have been promoting Southern Africa to South Africans since 1999 with great success!
With this in mind, we are pleased to see that Sho't Left has recently launched a new campaign "See your world differently". It challenges South Africans to discover their own country, even when only visiting family or friends.
In a recent survey conducted by SA Tourism, over 5 million South Africans have the resources and desire to see their country. By working closely with ASATA (Association of South African Travel Agents), the campaign will make information on South Africa far more accessible to the local tourist and allow them to book leisure holidays.
As we head into the “Summer Season” – remember to consider your fellow country men and offer affordable rates to everyone, service with a smile, and focus on the positive.
By working together as a Proudly South African Nation, we can build a better future for us all!
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